You want it so bad that it’s worth it in the end, but my God, when you’re going through it, it sucks.” “My body reacted very similar to when I was in labor. (This was when Anytime was still at its old headquarters in Hastings, so Hayden set up shop in the same small meeting room where, indeed, Emily had interviewed.) “My husband held my hand, and I almost broke it,” Emily recalls. Patrick went first (Emily was pregnant at the time) and then, about a year later, supported his wife while Hayden tattooed a running man on the inside of her left ankle. The initially tattoo-averse couple soon embraced the ideals of a company devoted to wellness and decided to get inked. Shortly after Lofboom started, Anytime hired her husband, Patrick, as a franchise consultant. “But I loved the passion for the brand, and I loved the culture here.” “Not being a tattoo person, I thought, ‘this is just crazy,’” she says. Initially, Lofboom, a vendor relations manager, resisted. If that sounds weird and a little cultish, you’re not alone. Enough employees follow their bosses’ lead that Anytime installed a full-service tattoo parlor in its new headquarters and has brought in celebrity tattoo artist Jimmy Hayden, whose clients include NBA star Lebron James, to do the inking. An odd thought occurred to Emily Lofboom as she lay on a massage table for the first tattoo of her life: Didn’t I interview for my job in this room?Įmployees at Anytime Fitness, the franchise health club company based in Woodbury, have a unique way of showing loyalty to the brand: getting tattoos of the company’s cartoon-y running-man logo.Īnytime co-founders Chuck Runyon and Dave Mortensen sport them, along with nearly 3,000 employees and club members worldwide.
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